Empire magazine is the UK's leading movie magazine so there is a degree of arrogance in their front page. An example being that they are such a successful brand, that they dont even need to show their masthead in full. In this picture we can see the main figures head is covering the 'P' in 'EMPIRE'. Despite this it still shows many common magazine features.It has a bold masthead, there is no glow to it and it is in bold. The colour it uses is also the classic red of 'Empire', it also contrasts all the other colours on the page so it stands out. Due to these reasons its easy to see and the consumer knows what magazine they are buying.
To increase the appeal the magazine has an exclusive. This is featured above the title. An exclusive means that no other magazine will have the information that they do. This is put above the masthead, as they believe it to be such a massive appeal to that particular issue.
There are also various puffs on the page. They fit with the general green, purple, white colour scheme. However they manage to contrast the background, so they stand out easy for the consumer to see. This again is to boost appeal and so quite simply the reader knows what stories are inside the magazine.
Finally you can see the law of thirds and z are applied, as the main parts of the image intersect the imaginary vertical and horizontal lines. Also if you follow the masthead, then the main picture, back across to the puffs in the right hand corner you can see the law of z is applied.
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