According to the VALS I believe our target audience is Actualizers and Strivers. They are both similar and the main aspect of their characteristics which is appropriate to our trailer is their youth. They also like their independence and like to be different, which is similar of the characteristics of the characters in our show.
From the LifeMatrix our target audience us the tribe wired fun/actics, again cos of their youth but also because of their activeness and free spirit.
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