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Thursday, 27 January 2011

PLANNING - Title and Font Focus Group

We were unsure of the title of the film and the font we should use. So we managed to organise a focus group of 70 people form our target audience. Firstly, we asked what they think the title of the film should be. The results are as follows:

From this graph we can see clearly that the favourite title was 'Boys & Girls'. After this was decided we designed the word in many different fonts. We then asked the same focus group what they thought was the best font. Here are the results:

We can see clearly form the second set of results, that the favoured font was font A).



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