The titles during the Inception trailer appear to be coming towards the screen. This complements the sound and makes it seem as though something big is happening. It also relies on the reputation of the words on the screen. As they are meant to be enticing the viewer, so them words are meant to be of interest to them. For example the word 'Leonardo DiCaprio' on screen is meant to interest Leonardo DiCaprio fans.
The next set of titles have been used along with CGI. It is tilted on its axis as if gravity isn't present. This may have something to do with the plot of the film. Also again complemented with the sound, it builds up more tension as it is moving at high speed.
The trailer ends with more CGI and it appears the word Inception is made out of buildings. Again this is an aspect of the film. This is clearly there to mainly tell you the title of the film.
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